Sunday, October 16, 2011
Chocolicious !!
Wednesday, January 12, 2011
Nostalgia.. !!
Amongst all this unreality of so - called “Reality TV”, we do miss the good old pre-cable days, where the contents were simple and realistic, making our Doordarshan Experience unforgettable. How can we forget Chitrahaar, Malgudi Days, Hum Log and Ramayan, which brought the entire family together, in front of one TV set. Another major contributing factor to this unique TV experience was the Indian Ads which were finest and iconic. They were real, they were rural and most importantly they were truly Indian. These Ads had an emotional connect with the audience and highlighted few of the social issues which were always in the thoughts but never spoken out loud. One such popular Ad was Surf ki Lalitaji, played by the protagonist of then famous tele series Udaan. Lalitaji was shown as an everyday housewife who bargained hard, demanded good quality product and decided for herself whether the product is right and according to her specification or not. This Ad depicted women as a strong decision making force. To continue this trend of social messages, Priya Gold Biscuits featured late Priya Tendulkar, of Rajani fame, in their Ad stating “Haq Se Mango”. Rajani was chosen because she was popular with middle class and was someone who stood for middle class rights. The Ad encouraged people to stand up for themselves and demand what is rightfully theirs.